About

Hi, I’m Lóránt.

I’m a senior product designer for banking, insurance and B2B SaaS — design systems and the flows built on them. In design since 2019; today I turn complex rules into clear products. In 2026 I started working with AI in earnest, and step by step it became my main tool. This site is the first thing I made with it end to end, every detail, from design to code.

Portrait of Lóránt Valaczka in a black T-shirt against a grey studio backdrop.

A · The CV

Strongest

  • Design systems
  • Tokens & multi-brand theming
  • Complex flows
  • Information architecture
  • Prototyping
  • Interaction design

AI workflow

  • Claude
  • Design-to-code prototyping
  • HTML-first iteration → Figma
  • AI-built design system components
  • Figma Make

Taught the workflow to the UNIQA design team, 2026

Principles

  1. Complex rules, clear products.
  2. The system first, then the screens.
  3. Quiet by default.

Tools and methods

  • Figma
  • Wireframing
  • Accessibility
  • Usability testing
  • User interviews
  • UX writing
  • Developer handoff
  • Motion design

Learning: The Odin Project · full-stack web, in progress

Education

  1. 2022 – 2024UX/UI designKREA Design School · BA, with honoursDiploma project: Less
  2. 2019 – 2021Graphic designKREA Design School
  3. 2012 – 2014Web developmentEszterházy Károly University
  4. 2009 – 2012Communication and mediaUniversity of Nyíregyháza · BA

Basics

Role
Senior Product Designer
Based in
Budapest
Focus
Design systems · Complex flows
Industries
Banking · Insurance · B2B SaaS
Languages
Hungarian (native) · English (B2)

B · Experience

← earlier roles
  1. –

    Into design

    KREA Design School

    Started here: graphic design, then UX/UI design · Diploma project: Less

  2. –

    Graphic & Web Designer

    Computer Emporium

    Web design · UX/UI design

  3. –

    UX/UI Designer

    Cherrisk (UNIQA Group)

    Insurance quotation flow · Mobile app

  4. – present

    Digital Product Designer

    Stereogram Studio

    Digital banking – web & mobile · Multi-brand design system

  5. – present

    Product Designer · freelance

    UNIQA Insurance

    Insurance design system · Sales flow framework